Samsung has officially launched the Galaxy S25 series in the Kenyan market, introducing a transformative approach to smartphone technology. The new lineup—comprising the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra—redefines user experience through advanced artificial intelligence (AI) capabilities and a sleek, modern design.
AI Integration for Enhanced User Experience
At the heart of the Galaxy S25 series is the integration of sophisticated AI features, powered by Qualcomm’s Snapdragon 8 Elite Mobile Platform and Google’s AI model. This combination enables a more intuitive and personalized interaction with the device. Notable features include:
Call Recorder: Record and transcribe calls for easy reference.
AI Recipe Generation: Snap a photo of your fridge’s contents to receive tailored recipe suggestions, complete with optional ingredient substitutions.

Audio Eraser: Isolate and adjust specific sounds within a video clip, enhancing audio clarity.
Voice to Search: Utilize natural language commands to search for photos in your gallery.
Now Bar and Now Brief: Receive contextual updates and suggestions, such as daily schedules, traffic advisories, and sports scores, to streamline daily organization.

Next Best Action: AI-driven suggestions based on current activities, like saving media or translating languages.
These features underscore Samsung’s commitment to leveraging AI to enhance productivity, personalization, and convenience for users.
Design and Performance
The Galaxy S25 series boasts a refined design with rounded edges and a textured titanium frame. The Galaxy S25 Ultra features a 6.9-inch Dynamic AMOLED 2X display with an adaptive refresh rate of 1 to 120Hz and a peak brightness of 2600 nits, ensuring vibrant visuals and smooth scrolling. The device is equipped with a powerful Snapdragon 8 Elite processor, 12GB of RAM, and storage options ranging from 256GB to 1TB, providing ample space and speed for all your needs.

Camera Innovations
Photography enthusiasts will appreciate the Galaxy S25 Ultra’s advanced camera system, featuring:
200MP Wide Sensor: Capture ultra-high-resolution images with exceptional detail.
50MP Ultrawide Sensor: Expand your frame to include more of the scene.
10MP and 50MP Telephoto Lenses: Achieve 3x and 5x optical zoom for close-up shots without compromising quality.
12MP Front-Facing Camera: Perfect for high-quality selfies and video calls.
These camera enhancements empower users to take professional-grade photos and videos with ease.
Sustainability Commitment
Demonstrating a commitment to sustainability, Samsung has utilized recycled materials in the external components of the Galaxy S25 series and incorporated 50% recycled cobalt in the batteries.
Pricing in Kenya
The Galaxy S25 series is now available for pre-order on Samsung’s official online store. The official availability begins on February 7, 2025. The prices are as follows:
Galaxy S25: Approx. Ksh 120,000
Galaxy S25+: Approx. Ksh 150,000
Galaxy S25 Ultra: Approx. Ksh 190,000
Availability
The Galaxy S25 series is available for pre-order online, with the official release set for February 7, 2025. Experience the future of smartphones with the Samsung Galaxy S25 series—where innovation meets intelligence.