In a dramatic twist of fate, Purity Kendi, a single mother of seven from Laare in Meru County, who recently became the subject of nationwide attention after a private video of her was leaked online, has landed a life-changing opportunity as the newest brand ambassador for Comfort Homes, a Kenyan real estate company.
The emotional appointment, which has stirred widespread conversation both online and offline, comes just weeks after Kendi found herself at the center of social ridicule and moral debate. Her story, which began with public humiliation, has now transformed into one of redemption and empowerment.
As part of the partnership, Comfort Homes has gifted Kendi a KSh 600,000 plot at Juja Farm and a KSh 30,000 cash donation, with the company’s director, Hezekiah Kariuki, saying the move reflects their commitment to giving people a second chance and helping them rebuild.
“We believe that everyone deserves an opportunity to rebuild,” said Mr. Kariuki. “By offering Ms. Kendi this plot and cash gift, we hope to help her set a stronger foundation for her children and change the narrative around her story.”
Kendi, visibly emotional during the event, expressed deep gratitude for the gesture, saying that the opportunity marked a turning point not only for her but also for her children.
“I thank Comfort Homes for believing in me when the world was laughing at me. This plot gives me hope that my children can have a better life,” she said.
From Viral Shame to New Beginnings
Kendi’s ordeal began when her private video was shared widely without her consent, sparking a wave of online mockery and victim-blaming. However, her story also drew sympathy from Kenyans who urged compassion, pointing to the double standards and harsh realities faced by women in similar situations.
The turn of events has now turned her into a symbol of resilience and a public example of how adversity can be turned into opportunity. Her appointment has divided opinion — with some Kenyans praising Comfort Homes for stepping in to help, while others accuse the firm of leveraging controversy for publicity.
Still, the move underscores a growing trend where corporations are embracing “redemption stories” as part of their corporate social responsibility and brand image — giving individuals who have faced public shame a platform to rebuild their lives.
Comfort Homes’ Mission of Empowerment
Founded in 2007, Comfort Homes has positioned itself as one of Kenya’s most trusted real estate firms, offering affordable plots in areas such as Kitengela, Athi River, Ruai, Makutano, and Juja Farm. The company says its mission goes beyond selling land — it aims to “transform lives and communities” through empowerment initiatives and sustainable investments.
Community leaders in Laare have praised the move, saying Kendi’s story represents hope for many struggling single mothers who face stigma and economic hardship.
“This shows that one mistake or misfortune should not define someone’s future,” said one local elder. “It’s a message of grace, and we hope more companies can follow suit.”
As Purity Kendi begins her new role with Comfort Homes, her journey from viral scandal to brand ambassador continues to capture the public imagination — a powerful reminder that even in moments of shame, redemption is possible when compassion leads the way.
