The directors of Heritage Crowns of Africa have paid a courtesy call to Kitui County leadership to discuss an upcoming event aimed at promoting domestic tourism in the region, showcasing the beauty of Kitui, and reviving the vibrant Kamba culture.
The high-level meeting which was held on Friday at the governor’s office was attended by Kitui County boss His Excellency Dr. Julius Makau Malombe, Deputy Governor Augustus Kanaani Wambua, and Minister for Sports, Youth, Gender, and Culture, Phoebe Ndunyu Mutemi. Key officials from the Tourism Department, including Fednard Ndemah Kathenge, Chief Officer of Tourism, Hospitality, and Game Reserves from the Ministry of Energy, Environment, Forestry, Natural & Mineral Resources, were also present.
During the courtesy call, the directors of Heritage Crowns of Africa—Amelia Nyiva, Brenda Anyango, and Mercy Mutua—presented the vision for their two-day event in Kitui County. The event will serve as a platform for promoting domestic tourism, empowering local communities, and supporting small businesses. The discussions focused on how this initiative could further highlight Kitui’s rich cultural heritage, foster sustainable tourism, and create economic opportunities through the tourism sector.
The upcoming event will offer a diverse range of activities, including adventure tourism, cultural exhibitions, talent competitions, and mentorship programs for local youth. The directors emphasized the importance of leveraging Kitui’s unique attractions, such as the iconic Nzambani Rock and Ikoo Valley, as key destinations to showcase the region’s diverse landscapes, culture, and traditions.
Governor Malombe reaffirmed the county’s support for initiatives that align with Kitui’s vision for cultural preservation and sustainable tourism. He stressed the importance of ensuring that tourism becomes a key economic driver for the region, providing both social and financial benefits to local communities. Additionally, he highlighted the county’s commitment to environmental conservation, aligning with the African Landscape Restoration Initiative to plant 15 billion trees by 2032.
The Heritage Crowns of Africa team expressed their excitement to collaborate with Kitui County leaders to bring this vision to life. They emphasized their goal of not only showcasing Kitui’s unique cultural identity but also fostering long-term partnerships that will empower the community, preserve its heritage, and provide economic opportunities for its people.
This engagement marks a significant milestone in Kitui’s journey toward becoming a prominent cultural tourism destination. It also underscores the county leadership’s commitment to promoting tourism, supporting local businesses, and preserving the region’s rich cultural history for future generations.
