Trevor Lamenya, the renowned Kenyan automotive and media consultant popularly known as Big Boy Trev, has died. His family confirmed his passing on Thursday, saying he succumbed after a short illness.
Lamenya was a towering figure in Kenya’s motoring and media landscape, widely respected for his blend of journalistic expertise and deep industry insight. He spent years shaping public conversations around automobiles, branding, and communication, becoming one of the most recognizable voices in the space.
According to his LinkedIn profile, Lamenya was an experienced journalist with a proven track record in media production, corporate communications, and marketing. He described himself as an “automotive industry expert” who delivered “impactful solutions that create efficiency across functions and departments, mitigating volatility and positioning for industry leadership.”
He consulted for top-tier clients—including board members, directors, and industry titans—across Sub-Saharan Africa, the Middle East, and other emerging markets. His specialties included automotive and transport strategy, marketing management, and corporate communications, with a focus on innovation and performance.
Colleagues and industry players have begun paying tribute, many recalling Lamenya’s unmatched passion for cars, his mentorship in the motoring community, and his warm, engaging personality.
